I have a lot of thoughts on this issue, but I'm not sure how the entire organization could best have a productive discussion. I believe that if there was a way to get every member who's actually interested in NANFA (not just renewing out of habit, charity, or as a subscription to AC) involved, then good, NEW ideas would emerge.
Obviously not the forum, as that would exclude most members.
The BOD could discuss it, but that eliminates the chance of ideas coming from the membership.
There could be editorials in AC--I've got a long list of ideas and thoughts that I could write up, and I'm sure I'm not the only one. That would also be a chance to call for input and ideas, to try to get some members fired up. I didn't realize it until just now, but there's very little in AC that's about NANFA as a whole. I'm not a member of any other organization that publishes something, but it seems a little odd now that I think about it.
Last time I looked over the mailing list there were members in 46 states (and DC), and 32 of those states had 10 or fewer members. (5 states and DC had 1 member, 8 states had 2, 3 states had 3, 3 states had 4, 3 states had 5, 9 states had 6-10. The bigger states: 8 states had 11-19 members, 6 states had 20-29, and 1 state was over 30.)
A membership drive would be a great idea, but only if we can provide people with reasons to join and renew. Otherwise it's just asking for one-time donations.
Growing NANFA will require a lot of sustained work. That's difficult to make happen in an all-volunteer organization, especially when there isn't a specific, vital cause at the heart of it driving people. If we were saving whales or fighting a corporation bent on exterminating some ecosystem, it'd be easier to get and keep people fired up. I'm not suggesting that we look for a crusade to embrace. As a person who spends a huge amount of time working for NANFA every year, I'm worried. My work on AC gives me that feeling of having a mission within the organization. I am driven to do it because I want NANFA to be putting something important and of high quality into the world. If I don't know what we, as a whole, are really doing, then how must the lone member in some state far from other members feel?